The Content Development Process – Inform, Inspire, Entertain.
Good content needs to do one of three things – and sometimes, all of them at the same time. It’s my goal to inform, entertain, and inspire – and it all starts with the process below. Asses the Audience One of the first things to inform my writing is knowing who is going to be read it – and knowing […]
Survival Sailing
Survival Sailing 60-knot winds. Massive waves at JAWS. A collection of anecdotes and advice from windsurfers who’ve tackled the world’s most challenging conditions.
The Two-In-One Sailable SUP
The Two-in-One Sailable SUP A concept piece designed around the idea of a combination Standup Paddleboard/windsurfer. Text by Josh Sampiero; Illustration by Lane Dupont.
Svein Rasmussen: Madman or Messiah
Svein Rasmussen: Madman or Messiah? Starboard’s Svein Rasmussen is known for producing some of windsurfing’s craziest – and crappiest – ideas. Here’s a look at where they all come from.
Breaking The Distance Record
Breaking the Distance Record Short-format, front-of-the-book informational style writing designed for quick and easy consumption by readers.
Making a Seat Harness Sexy Again
Making a Seat Harness Sexy Again Giving both the product and theproduct review a little bit more “sex appeal.”
High Wind Board Tests
High Wind Board Tests Research-intensive product testing and research, distilled into analytical writing specifically written to benefit a looking-to-purchase consumer/reader.
The Name Windsurfers Trust?
The Name Windsurfers Trust? An in-depth, investigative look into the questionable business practices of a well-known board sports retail outlet. It’s right at the top of his website, under the brand logo: “The Name Windsurfers Trust.” To most consumers, it’s merely a brand slogan — it may not even register as they focus on […]
Any Content can be Good Content.
While many things about the communication era has made being an editor easier (E-mail! Digital photography! Skype! Instant publication on the world wide web!) there’s one two simple words that explain why the job is as hard as ever: Information overload. In the day and age of information overload, how do you separate good content from bad? […]
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adventure.
America’s back in Austria. @powstria @annakerschnerak
America’s back in Austria. @powstria @annakerschnerak
Always great to work in my #outdooroffice. At Cascata del Salto with @redbulladventure
Always great to work in my #outdooroffice. At Cascata del Salto with @redbulladventure
Always better when ya ski uphill to get it. Night touring FTW!
Always better when ya ski uphill to get it. Night touring FTW!